Designer Camille Walala has turned the London Design Museum's shop into a pop-up supermarket selling artist-designed foods.
Opening to the public tomorrow, the shop at the Design Museum aims to help people "nourish their creativity" as the UK emerges out of a three-month coronavirus lockdown when supermarkets were one of the few places to remain open.
Above: the installation will be located in the Design Museum shop. Top image: it is called Supermarket
Named Supermarket, the initiative is curated by Walala with artists Charlotte Edey, Holly Warburton, Isadora Lima, Jess Warby, Joey Yu, Katherine Plumb, Katie Kimmel, Kentaro Okawara, and Michaela Yearwood-Dan designing foods for the store.
"The past year has been really challenging for artists who haven't been able to show work or collaborate as normal," Walala said.
"Supermarket is a great way to not only support the Design Museum but also shine a spotlight on the ten brilliant young artists who through this project have a new platform for their work."
Products will include fruit and bread
Each artist has designed a different product, including tea, loo rolls, pasta sauce, porridge oats, washing up liquid, rice, tonic and gin bottles.
The installation, which has the slogan "Creativity is Essential", was created in collaboration between the museum and Bombay Sapphire, with the products' designs informed by the gin brand's classic blue-coloured bottles.
Ten artists have designed products
Supermarket is housed within in the Design Museum's high street shop designed by Walala in her signature colourful, Memphis Group-informed style.
The installation will be allowed to open, although the museum is currently closed, as non-essential shops reopened on 12 April. Cultural attractions in the UK including museums have to stay closed until 17 May at the earliest.
Pasta is one of the essentials on sale
"Our high streets, museums and galleries have been hit hard by the pandemic; this is an opportunity to get people back to enjoying our cultural institutions safely and creatively," said Design Museum director and CEO Tim Marlow.
"This installation is an opportunity to rethink about what we buy, who profits and what we consider to be essential. We can't wait to welcome visitors back to our museum."
Charlotte Edey's bread bag is a dreamy blue
The limited-edition items will be sold in-store at Supermarket and online from 21 April until they sell out, with proceeds going to the museum's new Emerging Designer Access Fund, which gives free design museum tickets to emerging designers and is supported by Bombay Sapphire.
Photography is by Ed Reeve.
Supermarket is on from 21 April at Design Museum.